Fruit Attraction 2021 has been the event chosen to present our products and our new identity.

From 5 to 7 October, one of the most important international fruit and vegetable trade fairs, Fruit Attraction, was held in Madrid. This edition was particularly important for several reasons. Last year it was not possible to attend the fair in person and the enthusiasm and eagerness of all the companies filled the halls. It was also our first time at the fair in Madrid.

We were visited by all our members on the first day of the fair and we were able to share our little piece of Totana with all of them. It was a very emotional moment for all of us, who once again, united, saw how this cooperative continues to go through new phases.

Además, recibimos la visita de distintas figuras de autoridad a nivel nacional y regional con quienes pudimos compartir nuestras intenciones laborales y nuevos proyectos. Macarena Ramírez, bailaora profesional, también quiso acercarse a conocer nuestro stand tras haber participado en nuestro evento de 25 aniversario.

Pusimos en valor toda nuestra producción y además pudimos promocionar dos de nuestros principales productos, Bimi y la calabaza bajo la campaña «Love Klabaza».

It was our first time at Fruit Attraction and we don’t know if it was because of that or because of the enthusiasm with which we prepared this special event, but we are leaving full of excitement. Excited to have seen us in person, to have brought the colour and flavour of Totana to Madrid, and to have celebrated our long-awaited 25th anniversary. It has been a pleasure and what we have experienced during these three days at IFEMA could not be defined in any other way. We are looking forward to repeat and we have an appointment pending in a year’s time with all of you.