If you are reading this article, we have already launched our new website. It is part of our new commercial and communication strategy.
The new strategy is part of an integral change in our brand. We have changed the old slogan “Natural Quality” for a more unique and meaningful slogan of our business group “Where the color grows“.
Of course we continue to offer the most natural quality, but it has become an easy and typical resource among the brands in our sector. At Deilor we are the colour of the seasons, our fields are filled with the brightest shades every month and also vary throughout the year with different products.
So we already had the concept, now we needed to flood all the elements of our identity with colour. Starting with a total renovation of our website. More intuitive and operative for our customers and any user of the web. And above all, starring real images of our products.
We are going to focus our communication efforts on social networks, to reach our internal and external public. Keeping up to date with all the latest news in the sector, telling our own news and creating links with all of you.
And, for the first time in our professional career, this year we will be present at Fruit Attraction. This is the most important international fruit and vegetable fair held in our country.
A visual, conceptual and strategic strategy to continue growing and doing what we do best: bringing colour and flavour to the whole of Europe.